SEO & Internet Marketing

Offshore company formations have become an internationally accepted business practice, and there are many advantages, to be sure. Prime among these advantages are the tax benefits, financial privacy and freedom to operate outside of regulatory issues. All these things bind and strangle locally registered companies.

What hasn’t changed is that it is still easy, fast and cheap to incorporate in these tax havens. A business registered in the British Virgin Islands or Seychelles starts off with an unfair advantage. All the taxes that are saved can be put to good use to grow the business while competitors in Europe and the US are struggling to stay afloat after-taxes.

For those who need financial privacy, there are countries where the banking system is primed to accept funds under a veil of secrecy. Incorporation in countries like Lichtenstein helps keep funds secure and the owner of the business out of the picture. It goes without saying that in this case too, there will be considerable savings in taxes.

There’s no need to worry about regulations governing employees. A lot of these federal and state laws don’t apply, so employees can usually be hired and fired as required. Contractors and temps can be used without putting them on the payroll, so there are no overheads or work issues due to employee unions or benefit payments.

The same applies for reporting to regulatory authorities, which the business can safely ignore for the most part. One big advantage is that the incorporated entity won’t need to show a large equity investment. Whatever assets it does have will be protected from lawsuits and local creditors in locations where the business has suffered failure.

Offshore company formations are a twin-edged sword that can cut right through heavy taxes and bureaucratic red-tape which bind down locally registered companies. But the other edge cuts deeply too, and the business sometimes overreaches or goes off-track due to lack of oversight. The point here is to underline the power of this tool, in ways that can be good and bad.

Internet Marketing

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Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Get positioned with the media in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school. If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.

Keep your eye on the news. Anytime there is breaking news that you can comment on as the expert contact your media database immediately and stand by for their call. If you are immediately available for an interview or be willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.

Be sure to invest in media training so you know how to talk to the media. They want clear concise commentary without meandering or long-winded answers. Quick and accurate analysis is key. You want to work out certain trouble spots in advance of your TV appearance such as talking with your hands, blinking your eyes too much or talking slow with a lot of distracting and annoying “ummmm’s”.

Internet Marketing

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MLM has been around in Singapore for over 30 years now and previously was frowned upon. However, the market is changing and a lot of young professionals are starting to warm up and get involved with this dynamic industry.

This makes alot of sense as the business model became more and more popular and more modern as time went by. So why do so many people get excited about MLM anyway?

The largest advantage of joining an MLM would be the ability to make more money than most industries can even pay out. Sure it requires work, but the rewards can be astronomical.

Why? Because of its structure and the fact that the remuneration is commission only and is based on performance. The second reason is that it allows the average Singaporean to get out of the corporate rat race. This is huge! Especially in a country where most graduates strive to go corporate, it is a release from the clutches of a modern capitalist society. And of course is also a release from the suit, the politics, the 6 day week and your tiny 3 foot cubicle.

But really, these reasons boil down to two main things - time and freedom. Time to actually enjoy the truckloads of money you worked so hard to make and financial freedom to actually enjoy all that life has to offer.

So we know that MLM is getting very popular and you can make lots of money. Well what about the success rate? Unfortunately the success rate in this business is a measly 3%. That means that 97% of all people that try MLM fail. This is a worldwide statistic and is not isolated to just Singapore. So why is that?

Well, unfortunately most big MLM companies are still stuck in the stone age and train their distributors on the most out of date prospecting techniques. They tell you to make a list of 50 to 100 people you know and go out there are pitch your amazing opportunity. And once you run out of friends and family to speak to, they tell you to cold call, buy crappy leads online and pitch anything with a pulse! Sound familiar?

So it isn’t a surprise that most people end up failing when such ineffective recruitment methods are being taught. It is this very training and traditional methods of marketing of this business that has put a lot of people in a bad position. But is there a better way? Absolutely! Since we are in the modern age, we really should be maximizing the use of current forms of communication and avenues to reach our audience. We need to broaden our scope and use tools like the Internet to reach an international audience and not just people in Singapore.

People also need to focus on marketing so that they can “attract” people towards their business instead of prospect where they are constantly having to “chase” people around. And isn’t it time you stopped hassling your poor friends and family? At this rate, you will have none left!

So success in a Singaporean MLM has nothing to do with the company or the product. At the end of the day there are many good companies out there and unless it is a cure for cancer, it is YOU that still needs to sell the business. Therefore learning how to “MARKET” yourself and the business using modern day tools, is really the key to success in this industry. Learn how to market, get the right training on MLM lead generation, learn how to provide value to the community and you can be successful in any MLM company.

If you want to really understand the real secrets of building a massive MLM business worldwide, then check out Aaron Chen’s site here where he reveals a system that can teach your the top secret strategies of best online marketers. Click here to take a peak at that system and never worry about leads again.

Internet Marketing

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