SEO & Internet Marketing

For those of you who have reached the point in your company’s evolution where it’s time to take your company public there is often a lot of confusion centering around the services that a corporation needs in order to go public at a solid price, hold it’s position and grow steadily.

The solution is to bring on a consulting firm steeped in a solid history of creating solid corporate foundations so that building on that foundation is simple and streamlined. Below is what you can expect to pay and the services you’ll need for a solid public offering on an exchange like the OTCBB that will help your company eventually qualify for the NASDAQ.

Of course there are many consulting firms out there who will do reverse mergers into public shells or charge $400k+ for the process of going public but the truth is, your company can get a premium grade public offering solutions without having to pay even remotely close to that much.

For a solid, top tier consulting firm to come into your company and provide everything from A to Z, the below is what you can expect to get and pay from reputable consulting sources.

For a full turnkey solution, the costs involved and solutions provided would look something like this: 1. Retainer ($25k to $35k)+ equity distribution 2. Business plan and Private Placement Memorandum authoring 3. Company Valuation by top tier analyst 4. Board of directors selection and evaluation 5. Advisory board selection and evaluation 6. C level executive evaluation and recruitment initiation (if needed) 7. Strategic Alliance search and facilitation 8. First round of funding offered to our investor network (and your investor contacts) 9. PCAOB audit 10. $50k fee from proceeds raised paid to Consultant 11. S1 filed by PCS legal team through SEC comments stage to SEC approval 12. Market Maker attachment, 15c211 filing with FINRA and final payment of $50k is made to Consultant from capital raised 13. Trading symbol issued to company by FINRA 14. Company is up and trading on OTCBB 15. Consultant brings in first phase Investor Relations strategies to create market and trading volume activity 16. National Public Relations strategy begins by having C level executives placed on top tier radio and TV programs as Expert Panel participants for industry 17. Ongoing acquisitions identification, corporate expansion strategies and Investor Relations consulting by Consultant to assist company with growth.

You don’t need to overpay for a service as intricate as going public. Just find a turn-key consultant who understands your company and what you’re trying to achieve and take it from there.

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When the principles of a company make the decision to go public there are many things to take into consideration. First and foremost, trying to wade through the pariah infested waters of the OTCBB, Investor Relations and strategic growth strategies on your own is a guaranteed suicide mission and you’ll fail. Find a consultant who understands your business and has the contacts to create a turnkey solution to take you from public to private and all the other necessities you’re company is going to need to make it.

As part of your consultant pre qualifications here are the niches you’re the consultant absolutely must be well versed in order for your company to succeed with the public offering and a solid trading volume post public. Better yet, here is what you’re going to need so you can measure your questions against this list when qualifying the consultants to see who is the best fit.

First you’re company will need structuring. What I mean by structuring is that you’ll need to put a sturdy skeletal structure together to carry around your corporate bag of bones, an iron clad skeletal structure would consist of: board of directors with esteemed educational and professional pedigrees and proven track records for assisting companies in your particular genre with getting to the next level from the level your company is currently at pre public. You also need powerful strategic alliances that will increase your name recognition and overall market awareness by affiliations with inter-industry powerhouses. Use strategic partners for promotion, expansion, resellers, referrals, service and product brokering, name recognition, and more.

Talk to your accountant about your corporate structure. Delaware C corporations are a sturdy home state for public companies as the states statutes go back to the original 13 colonies and offer optimal protection and case law to support a growing public company. Some oversees companies prefer Nevada for their quick fix to the foreign owned company problem but ask your accountant and attorney to give you the pros and cons. Statutory domicile will be the advantage to the home of your corporation but if you are operating in another state you’ll still need to file locally while the state of incorporation can offer legislative support from previous case law history. Don’t believe that you won’t have to pay taxes if you incorporate in Nevada, this simply isn’t the case. Read up on this and then get the real deal from your attorney.

Every public company needs solid CEO, CFO, COO, Board of directors, Board of Advisors, Strategic Partnerships to start off. Now, when you have the above you need to start working on monetize-able purchase orders and offering net terms to your clients, in other words start building your book of business aggressively by offering credit terms. This will make you a stronger company and when investors see your mountain of purchase orders they’ll be impressed and will be more apt to invest. General signed contracts will typically have too many contingencies to have an impact as contracts are not very enforceable whereas purchase orders are like currency and can be monetized if your company finds itself in a crunch. This shows investors that you’re prepared for the ups and downs ahead.

Now after you’ve gone through the s1 comments with the SEC and the 15c211 has been filed by a market maker with FINRA, let’s assume you have your trading symbol and you’re ready to start selling shares. You are going to need a powerful, expensive, rock solid investor relations and market build strategy. Don’t use a pump and dump house as if you do so you will never recuperate. Instead your IR strategy should include: phone room support for announcing your company to industry insiders to create awareness (not selling stock), solid, opt-in email alerts to seasoned, accredited investors looking for stock in your industry, press releases should go out to announce everything from a new executive hire to an new contract to a new strategic partner and anything else that will give you a reason to notify the public on your company’s growth. Expert panel reviews for your C level executives to talk about the industry as an expert insider promote the company to the masses where they will get to see first hand the massive knowledge you possess about your industry which may prompt listeners to investigate your stock for a potential purchase. Don’t forget about viral publicity through high pr video, social bookmarks, blog entry, articles and the prototypical twitter, facebook, myspace and Linkedin properties.

Going public should be part of an overall strategy for expansion as opposed to having a go to just ‘go public’ to raise money.

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